The Priceline Group is an online travel company well-known for its cheap hotel, rental car, and airline ticket prices. Jay S. Walker established this business in 1997, and it quickly gained notoriety for its "name your price" philosophy. Currently, Booking Holdings is the owner of the Priceline Group. On Priceline's websites, millions of travelers look for the greatest offers every year. Customers can anticipate discounts of up to 60% off on their lodging.