Nike was established in Eugene, Oregon, by coach Bill Bowerman and student-athlete Phil Knight from the University of Oregon. Originally known as Blue Ribbon Sports, they provided distribution services for the Japanese shoemaker Onitsuka Tiger. Nike is an international company with locations in about 45 different countries now. They create, develop, produce, advertise, and sell products both online and in physical stores, all over the world. Services, accessories, gear, and clothing are some of their areas of expertise. Their original and most recognizable product category is footwear. Their Swoosh emblem, which stands for movement and speed, is one of the most well-known and identifiable.