Kay Jewelers began as a small jewelry store in Reading, Pennsylvania in 1916. Signet Jewelers, which also owns Zales and Jared, bought Kay Jewelers in 1987. From a single store to more than 1,000 locations across today, Kay Jewelers has grown significantly. The company specializes in diamonds, gold, gemstones, timepieces, presents, and other jewelry. Its designs are both original and licensed from other companies, including Disney, Hallmark Diamonds, and Le Vian. In addition to having knowledgeable jewelry advisers working in its stores, Kay takes pride in its attentive and knowledgeable customer care. Online customers can communicate with jewelry specialists via text, live chat, and virtual consultations through Kay.