Aerin Lauder, the company's creator, served as the inspiration for the luxury lifestyle brand AERIN. Based on the idea that having a beautiful life should be simple, the company creates carefully chosen collections for the home, fashion, and cosmetics industries. Aerin's personal lifestyle serves as the brand's main source of inspiration because she has a passion for art, travel, fashion, and design. Every piece is designed to enhance life's beauty and ease while maintaining a current perspective on classic design.