Gift Cards Travel Target vs. Walmart: Which is Better?
Almost anything is available at Target, including mattress covers, milk, and motor oil. However, Walmart also offers a lot of the identical products for sale (and then some).
So if they both have a lot to offer, which of these two popular stores is the best option for shopping?
If you're looking for a good deal, both stores provide extremely low prices, speedy shipping, and excellent customer service. However, there are a lot of differences between the mega-retailers. Choosing the best one for your shopping habits, comes down to the products you like to buy.
To determine which store would provide the best deals, we analyzed prices at both stores and evaluated some of the most popular household goods and personal care products. We avoided name brands whenever possible because we're always looking for the best discounts. For example, at Walmart, we used Great Value, Equate, and Parent's Choice, while at Target we used up & up and Smartly.
In general, Walmart frequently undercuts Target's prices, but only by a few cents. And when Target does undercut Walmart, it typically does so by a wide margin. In the end, it appears that quality rather than cost may determine the best retailer. Here is how they performed.
Note: Prices may vary by store and are based on local research in Georgia.
1. Paper Towels
Better than average ratings are given to Target's Up & Up brand by Good Housekeeping, which notes that the towels quickly absorbed liquids and left "little lint behind." However, Walmart's Great Value paper towels received an amazing 4th place score of 68 from Consumer Reports for their strength and absorbency.
- Target’s up & up Make-a-Size Paper Towels: $14.99 (12 double rolls, 530 sqft total)
- WINNER! Walmart’s Great Value Ultra Strong Split Sheets Paper Towels: $17.14 (12 double rolls, 649 sqft total)
2. Toilet Paper
Target’s store brand is 25 cents cheaper per 100 square feet!
- WINNER! Target's up & up Premium Ultra Strong Toilet Paper: $16.49 (18 mega rolls, 572 square feet totat, $2.88 per 100 square feet)
- Walmart's Great Value Ultra Strong Toilet Paper: $17.96 (18 mega rolls, 572 square feet total, $3.13 per 100 square feet)
Both brands seem to offer nearly the same napkins, however Walmart is a dollar cheaper than Target, and you get 20 additional napkins!
- Target's Smartly 230 One-Ply Napkins: $2.99 (230 napkins, $0.013 per napkin)
- WINNER! Walmart's Great Value 250 One-Ply Napkins: $1.98 (250 napkins, $0.007 per napkin)
4. Kitchen Trash Bags
- WINNER! Target's up & up Tall Kitchen 13-gallon Trash Bags: $14.99 (120 count, $0.124 per bag)
- Walmart's Great Value Tall Kitchen 13-gallon Trash Bags: $13.23 (80 count, $0.165 per bag)
5. Sandwich Bags
- Target's up & up Sandwich Bags: $6.99 (280 count, $0.249 per bag)
- WINNER! Walmart's Great Value Sanwich Bags: $5.72 (300 count, $0.019 per bag)
6. Liquid Dish Soap
- Target's up & up Liquid Dish Soap: $2.79 (28 fl oz, $0.099 per ounce)
- WINNER! Walmart's Great Value Liquid Dish Soap: $1.98 (28 fl oz, $0.070 per ounce)
7. Dishwasher Detergent Packs
- Target's up & up Ultimate Dishwasher Detergent Value Pack, Fresh Scent: $14.99 (62 count, $0.241 per pack)
- WINNER! Great Value Advanced Automatic Dishwasher Pacs, Fresh Scent: $9.98 (62 count, $0.161 per pack)
8. Liquid Laundry Detergent
- Target's up & up Lavender HE Liquid Laundry Detergent: $7.69 (100 fl oz, 64 loads, )
- WINNER! Walmart's Great Value Original Clean Ultimate Fresh HE Liquid Laundry Detergent: $7.67 (100 fl oz, 64 loads, )
9. Bathroom Cleaner
- Target's up & up Toilet Bowl Cleaner: $1.99 (24 fl oz, $0.082 per ounce)
- WINNER! Walmart's Great Value Toilet Bowl Cleaner: $1.48 (24 fl oz, $0.061 per ounce)
10. All-Purpose Cleaner
They look nearly identical and cost almost the same, too.
- Target's up & up All-Purpose Cleaner with Bleach: $2.29 (32 fl oz, $0.071 per ounce)
- WINNER! Walmart's Great Value All Purpose Cleaner with Bleach: $2.24 (32 fl oz, $0.07 per ounce
Since we couldn't find comparible store brands for this item, we compared the same brand and size of toothpaste—Colgate Toothpaste with Cavity Protection (2.5-ounce tube) is 11 cents cheaper at Target!
12. Body Wash
- Target's up & up Deep Moisturizing Body Wash Twin Pack: $6.19 (22 fl oz, $ )
- WINNER! Walmart's Equate Beauty Deep Moisturizing Body Wash Twin Pack: $5.97 (22 fl oz, $ )
13. Hand Soap
- WINNER! Target's up & up Aloe Vera Liquid Hand Soap Refill: $3.99 (56 fl oz, $0.071 per ounce)
- Walmart's Equate Aloe Vera Liquid Hand Soap Refill: $3.92 (50 fl oz, $0.078 per ounce)
Walmart sells top selling deodorants for two cents less than Target.
- Target - Secret Outlast Clear Gel Antiperspirant & Deodorant for Women Unscented: $6.99 (3.4 oz)
- WINNER! Same deoderant at Walmart: $6.97 (3.4 oz)
- Target - Gillette Cool Wave Clear Gel Antiperspirant & Deodorant: $5.99 (3.8 oz)
- WINNER! Same deoderant at Walmart: $5.97 (3.8 oz)
Good Housekeeping and knowledgeable moms on the internet give Target's diapers top ratings. However, Good Housekeeping rates Walmart's store brand's speed of absorbency as "below average." They cost a few cents less each per diaper, but we'll leave that up to you to decide whether that is worthwhile.
- QUALITY WINNER! Target's up & up Diapers Pack, Size 1: $16.99 (124 count, $0.137 per diaper)
- PRICE WINNER! Walmart's Parent's Choice Diapers, Size 1: $16.98 (168 count, $0.101 per diaper)
16. Baby Wipes
Both brands offer unscented wipes, perfect for sensitive skin. You'll pay a few cents less per 100 wipes at Walmart, so it ultimately comes down to preference!
- Target's up & up Sensitive Skin Baby Wipes, 3 pack: $4.99 (three 192 count packs, $0.025 per wipe, $2.50 per 100 wipes)
- WINNER! Walmart's Parent's Choice Ultra-Sensitive Baby Wipes, 3 pack: $6.36 (three 270 count packs, $0.023, $2.30 per 100 wipes)
Health & Wellness
If you are in need of ibuprofen pills, they’re a penny less at Target.
- WINNER! Target's up & up Ibuprofen, 200mg: $1.99 (100 count, $0.019 per pill)
- Walmart's Equate Ibuprofen, 200mg: $2.08 (100 count, $0.020 per pill)
18. Adult Gummy Multi-Vitamins
If gummies are your favorite way to take your daily dose of vitamins, they’re 1 cent less at Walmart.
- Target's up & up Multivitamin Gummies: $8.89 (150 count)
- WINNER! Walmart's Equate Adult Once Daily Multivitamin Gummies: $8.88 (150 count)
19. Adult Fish Oil
- WINNER! Target's up & uo 100% Wild Alaskan Fish Oil Softgels, 1,000mg: $9.99 (150 soft gels, $0.066 per soft gel)
- Walmart's Spring Valley Omega-3 Fish Oil Softgels, 1,000mg: $12.33 (120 soft gels, $0.102 per soft gel)
Both retail brands of antacids that are similar to Tums will work, however Walmart's are 11 cents less expensive.
- Target's up & up Ultra Strength Antacid Chewable Tablets, 1,000mg: $4.39 (160 tablets, $0.027 per tablet)
- WINNER! Walmart's Equate Ultra Strength Antacid Tablets, 1,000mg: $4.28 (160 tablets, $0.026)
- WINNER! Target's up & up Sport Sunscreen Lotion, SPF 50: $5.19 (10.4 oz, $0.499 per ounce)
- Walmart's Equate Sport Broad Spectrum Sunscreen Lotion, SPF 50: $4.48 (8 oz, $0.56 per ounce)
22. Shampoo & Conditioner
Since we couldn't locate any store brands that were comparable, we compared the costs of Pantene Daily Moisture Renewal Shampoo and Conditioner. Even though Target's pricing for the bundle is 52 cents more, Target is the winner in this comparison because their pricing are a few cents less per ounce.
- WINNER! Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner Bundle: $8.99 (22.4 fl oz, $0.401 per ounce)
- Same products at Walmart, smaller in size: $8.47 (19.4 fl oz, $0.436 per ounce)
23. Body Lotion
With Target’s store brand, you’ll get 4.2 ounces more lotion for 75 cents less than at Walmart.
- WINNER! Target's up & up Extra Healing Ultra Dry Skin Moisturizer: $4.49 (21 fl oz, $0.213 per ounce)
- Walmart's Equate Beauty Shea Butter Deep Conditioning Moisturizer: $5.24 (16.8 fl, oz, $0.311 per ounce)
24. Makeup Remover Wipes
- Target's up & up Makeup Remover Facial Wipes, 2 pack: $6.59 (2 packs of 40, $0.082 each wipe, $8.23 per 100 wipes)
- WINNER! Walmart's Equate Beauty Makeup Remover Cleansing Towelettes, 2 pack: $5.97 (2 pack of 40, $0.074 each wipe, $7.46 per 100 wipes)
25. Razor Refills
While putting this together, we learned that store brand razor refills are far cheaper than name brands like Gillette, and they’re almost the same price at both stores. Aside from Walmart's store brand mens razors, the refills are interchangeable with the name brand razor.
- WINNER! Target's up & up Women's Five Blade Replacement Cartridges: $6.79 (4 count, $1.69 per cartridge)
- Walmart's Equate The Ultimate 5 Blade Cartridges: $6.96 (4 count, $1.74 per cartridge)
- Target's up & up Men's Five Replacement Cartridges: $9.99 (4 count, $2.49 per cartridge)
- WINNER! Walmart's Equate Men's Ultimate 5 Blade Razor Blade Refills: $6.98 (4 count, $1.74 per cartridge)
The verdict: Walmart vs. Target
Tallying up the results in each category, Walmart beats Target on most prices! With that said, the best retailer can only be determined based on personal preference. Your purchasing preferences and the kinds of items you purchase will determine this. Most often, Walmart is the place to go if you want the most discounts and benefits. Target provides an improved shopping experience and high-quality, modern products that look and feel much more expensive than they are. You may feel good about whichever decision you pick because shopping at any of these stores allows you to save money and time!